A Recap of the NXNE Festival

This month Sobrii made an appearance at the legendary NXNE Music Festival—Canada’s most iconic discovery music festival, showcasing talented emerging artists before their big break. Some of NXNE’s most prestigious alumni include Daniel Caesar, Post Malone, The Weeknd, Grimes and more! This year’s NXNE Music Festival was truly an unforgettable experience—an electrifying atmosphere full of music and amazing people. The environment was lively, and Sobrii left quite an impression on the guests and artists. Our mission? To introduce festival attendees to our non-alcoholic spirits and redefine their social drinking experience. Guests were left delighted by the crisp, refreshing taste of our Sobrii 0-Gin in our G&T, Rose Lemonade and French 75; which delivered all the botanical notes of a classic gin without the alcohol! For those who loved tequila, our Sobrii 0-Tequila Paloma and Pineapple Daiquiri hit the spot! 

We had the pleasure of meeting numerous artists curious about our non-alcoholic spirits. Many appreciated having a sophisticated drink with a lovely flavour profile that not only tasted great but allowed them to enjoy the festival without any downsides from alcohol consumption! Our presence at NXNE was more than just about giving out samples; it was about sparking a conversation around mindful drinking and offering a viable alternative to alcohol. This made NXNE the perfect platform to introduce Sobrii to guests. 

Our time at the NXNE Music Festival was incredible, and we loved our experience!