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Why Canadians are drinking less

From dinner and drinks to celebrating special occasions with champagne, there’s no denying that alcohol has deep ties...

How to Make the Most of Sober October

October is in full swing but it’s not too late to start the Sober October challenge. You might have seen the #soberoc...

How to be a better (alcohol-free) home bartender: Part I

 Almost anyone who has ever had a well-crafted cocktail, whether it’s with alcohol or alcohol-free, has probably had ...

Q+A: Mairi Shewfelt, founder and CEO of Yatta Brands

  Mairi Shewfelt, founder and CEO of Yatta Brands, a London, Ontario-based shop focused on cruelty-free, vegan, organ...

How to enjoy the flavours of fall with Sobrii

Like traditional gin, Sobrii non-alcoholic gin is a versatile spirit that can easily be adapted to suit the flavours of the season. We’re sharing a few autumn-influenced recipes to help inspire your cool-weather cocktail making.

What are gin Botanicals?

Most of us know that botanicals are a key element of gin. But what exactly are botanicals and why are they so importa...

The basics of tonic water

Tonic water is an essential component of both traditional and alcohol-free home bar carts. The same qualities that ma...

Conversation with Bob Huitema the creator of Sobrii

What initially inspired you to reduce your alcohol consumption? There were a couple of things that inspired it. I had...

How to celebrate the long weekend without alcohol

Life with less alcohol doesn’t mean you have to give up the social drinking rituals you cherish.  Sobrii 0-Gin, Canada’s first distilled non-alcoholic gin, is an alternative for those who want to enjoy a cocktail but don’t want to drink alcohol. You can easily substitute Sobrii for traditional gin in your favourite cocktails, giving you the freedom to continue your long weekend drinking traditions with friends but without the next-day hangover. Check out some Sobrii cocktails. 

#SunriseWithSobrii

This is our very first blog post. This is a brand I have put my heart and soul into and this blog is intended to give...
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