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National Women's Show Highlights

If you have not yet attended the National Women’s Show, you should definitely put it on your To Do List. Referred to as the “Ultimate Girls Day Out”, the National Women’s show is the largest event of its kind!


At the National Women’s Show you’ll find an array of vendors, free samples, mini makeovers, entertainment and cooking and cocktail demos!


Sobrii at the National Women’s Show

With the growing sober curious and non-alcoholic trend, led by women, Sobrii 0-Spirits was of course an exhibitor at the National Women’s Show, representing the non-alcoholic brands in Canada!

Women are the early adopters of non-alcoholic products and have been driving the growth behind this category!

At the Women’s Show we offered non-alcoholic cocktail samples such as Non-alc Gin & Tonics, Palomas and Lime & Yuzu Margaritas. Over the 3 days (Nov 4-6, 2022), we handed out over 3500 sample cocktails because they were such a hit!

 

The best part was watching the excitement and hearing feedback like…

“This tastes like a real cocktail!”

“No way… this is non-alcoholic!?”

“Are you serious!? I can have my gin and tonics again!?”


But above all, knowing that we could make an impact left us feeling fulfilled.

One visitor shared with us, through tears, that due to health reasons she couldn’t consume alcohol and felt like she was missing out socially. She felt like this was finally a way to get back a part of her life that she was missing.

On the Culinary Stage

We were also able to share the non-alcoholic excitement with a wider audience when Sobrii took the culinary stage both Saturday and Sunday.

Running through a live demonstration on cocktail best practices and our favourite pairings with Sobrii 0-Gin and Sobrii 0-Tequila, we also made our signature spicy Paloma Cocktail!

You'll need:

  • 2oz Sobrii 0-Tequila
  • 1oz Grapefruit Juice
  • 1 Barspoon Agave Syrup
  • 0.5 oz Lime Juice
  • 2 oz Grapefruit Soda
  • Tajin Salt for Rim
  • Grapefruit Slice for Garnish

How to Make It

  • Salt the rim of your glass with Tajin Salt
  • Add all ingredients except grapefruit soda in a shaker with ice.
  • Shake and pour into your glass over ice.
  • Top with Grapefruit Soda
  • Garnish with a grapefruit slice.

 

Meeting Stacey Foley

On our journey of sharing non-alcoholic cocktails with the world, we often meet great friends along the way! At the National Women’s Show we met Stacey!

Stacey Foley is a distributor with Shaklee (natural nutrition supplements company) and a health and wellness guru!

When she found us, she was so excited about having an option to build sophisticated and delicious cocktails without any of the consequences of alcohol!

Here is a behind the scenes look:


 

Sobrii 0-Gin vs. Sobrii 0-Tequila

One thing we also wondered was… are you team 0-Gin or team 0-Tequila?

Generally, if you prefer traditional gin cocktails like G&T’s you would favour Sobrii 0-Gin. Whereas if you enjoy margaritas and palomas, you would likely favour Sobrii 0-Tequila.

We wanted to know which of our spirits would be the most popular, so we took a look at our sales after the National Women’s Show.

The result…

A 50/50 split between Sobrii 0-Gin and Sobrii 0-Tequila! Visitors from all over Canada wanted to take home a bottle of Sobrii to make cocktails at home, and we couldn’t be happier that thanks to the National Women's show, more families will be able to enjoy G&Ts and Palomas without the hangover.

Cheers!

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